Rude Health is a small company with big dreams: to change the nation's eating habits and revolutionise farming.
Making tasty food - Life's too short to eat food you don't enjoy.
Making healthy food - don't over-process anything into unnatural shapes and textures, and don't introduce refined sugars or fortifications.
Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner.
Sustaining the planet - There's no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM.
The fruit Rude Health put in this muesli has ripened and sweetened in the hot sunshine. The seeds come from pumpkins and sunflowers that soaked up rays all summer long. Come autumn they all get harvested and mixed into their blend of smooth oats and toothsome barley and rye flakes. Each spoonful of soft, succulent fruit and high-fibre crunchy grains will have you riding a wave of pleasure for the rest of the day.