Rude Health is a small company with big dreams: to change the nation's eating habits and revolutionise farming. Making tasty food - Life's too short to eat food you don't enjoy. Making healthy food - don't over-process anything into unnatural shapes and textures, and don't introduce refined sugars or fortifications. Sustaining you - There's an old saying: "Breakfast like a king, lunch like a prince and dine like a pauper." A bowlful of Rude Health will put a bounce in your step until lunchtime and a Rude Health snack will keep you going until dinner. Sustaining the planet - There's no point being rudely healthy on a sick planet. So Rude Health works to minimise packaging, and to grow ingredients where they grow naturally. And never, ever using GM. The Ultimate muesli has a whopping 23 ingredients, so every spoonful is a whole new experience. Almonds combined with apricots and linseeds add crunch to apple pieces. Rude Health mix all the best berries, nuts and seeds they can find with handfuls of quinoa, oats, rye and barley flakes. Finally they add a pinch of cinnamon to finish off this tasty ultimate muesli.