# Jvl Keep Calm and Come in Coir Door Mat (Red)

**Jvl Keep Calm and Come in Coir Door Mat (Red)** is a red coir doormat reading Keep Calm and Come In - the wartime poster reworked as a doormat.

### Product Highlights & Features

-   **Keep Calm and Carry On:** The poster was printed by the British government in 1939 for use if Britain were invaded, and was never issued. A surviving copy was found in a box of books at Barter Books in Alnwick in 2000, and it has been reproduced on everything since.
-   **What coir is:** Coir is the coarse fibre from a coconut husk. It is stiff enough to scrape mud off boots, hard-wearing outdoors, and biodegradable - which is why British doormats have been made from it for well over a century.
-   **Red ground:** The red and white of the original 1939 poster, which is why the joke reads instantly to anyone British.

**About the Union Jack range:** British Food Supplies stocks Union Jack flags, homeware and souvenirs from a number of UK suppliers, including the JVL coir doormat and homeware range.

**British Food Supplies** sources and imports products directly from the UK for customers buying British favourites in the USA.

## Details

- **Price:** 12.58 USD
- **Vendor:** Union Jack
- **Type:** Households
- **Tags:** Gifts, Gifts & Souvenirs, Household Gifts

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 12.58 USD | In stock |

## Images

- Jvl Keep Calm and Come in Coir Door Mat (Red) product image
- Jvl Keep Calm and Come in Coir Door Mat (Red)

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> Source: [British Food Supplies](https://www.britishfoodsupplies.com/products/jvl-keep-calm-and-come-in-coir-door-mat-red)
> Updated: 2026-09-10